Regional Admissions Counselor for Southern Utah

Utah Tech University (UT) is seeking an energetic, self-motivated candidate to join the Admissions team and campus community. This position will report to the assistant director of admission recruitment and focus on the recruitment of prospective students to Utah Tech University. The position offers the unique opportunity to engage with potential students and their families in one of the most exciting times in their lives. This Regional Admissions Counselor works on the UT campus (with opportunities for limited remote work) and on-the-road to coordinate student recruitment efforts in the surrounding region. At the Admissions Office at Utah Tech University, we look for candidates who are excited and passionate about higher education and the opportunity UT can provide its students and the community. We welcome candidates who are dedicated to a collaborative culture. Established in 1911, UT has continued to foster growth and evolve to meet the needs of our future generations; a UT education means active learning within all academic disciplines. Hands-on learning, industry partnerships, and a dynamic student-life experience prepares students for successful careers and meaningful lives. Additional information about the department can be found online at https://admissions.utahtech.edu. Responsibilities Develop and implement a holistic recruitment strategy for prospective undergraduate students in Utah and surrounding states. Building relationships with prospective students, families, school counselors, alumni, and other constituents in support of the recruitment goals. Support prospective students as they move through the recruitment process through all communication channels, answering questions about the admissions process, alleviating concerns, assisting with application submission, and following through to enrollment. Coordinate and market student recruitment events. Represent the University at college fairs, job fairs, student recruitment events, etc. Generate and analyze enrollment analytics of assigned territory to make data-driven recruitment decisions, identify trends, and optimize outreach strategies. Utilize data enrollment tools and CRM systems (Slate) to track and assess recruitment efforts, enrollment trends, and applicant progress. Conduct research on student enrollment patterns and retention trends to refine outreach strategies, enhance engagement, and improve conversion rates. Leverage insights from regional research, demographic trends, and target market data to identify key recruitment opportunities, enhance marketing strategies, and tailor outreach efforts based on prospective students' needs. Prepare reports on admissions statistics, campaign effectiveness, and recruitment ROI, offering insights and recommendations to improve enrollment strategies. Collaborate with university marketing and admissions teams to develop targeted recruitment campaigns, assess their effectiveness, and refine communication strategies. Measure and assess communication effectiveness within the admissions funnel, making data-driven recommendations to enhance student engagement and conversion rates. Work with Ambassadors, educating them on recruiting in your prospective territory. Assist with any new student recruitment activities as assigned by the Director of Admissions. Develop predictive strategies using historical enrollment data to forecast application trends, identify high-potential prospective students, and refine marketing and recruitment strategies, ensuring targeted and efficient outreach efforts. Conduct A/B testing on individual email outreach to optimize engagement, improve response rates, and tailor messaging based on student behavior and performance data. This position will require travel in support of student recruitment activities. Travel will be required for extended periods of time. Position will be required to live in Southern Utah and perform administrative tasks from an on-campus office when not traveling for recruitment events and activities, with opportunities for limited remote work.